I was bothered, annoyed, and possibly even a bit stressed when I had no access to it. I felt disconnected from everyone close to me, and even those whom were only distant acquaintances. It was only when I was out-and-about though. It was completely available back at the hotel, but I had to do it the old way. I had to use my laptop to check my email.
Being in another country, my primary device for reading and writing emails had no service. That primary device being my mobile phone, an HTC Droid Incredible.
Checking my email via a computer is rarity when I’m at home because my Droid allows me to access my entire inbox with one tap of my finger.
This convenience is something that more and more Americans are experiencing everyday. In fact, a recent study by Nielsen Wire predicts that the amount of smart phone users will out way the amount of feature phone users by 2011.
The gaining interest in smart phones seems to come from what they can do outside of basic phone operations. The same Nielsen Wire study found that only 3% of smart phone users used their phones solely for voice communications. Therefore it seems that features like internet access, apps, and GPS are what are driving consumers to make the leap to more intelligent phones.
However all of this may not be a surprise to anyone who has turned on a T.V. over the past few months. Most new smart phones have high budget ad campaigns supporting them. These ads are generally like 30 second action films with little mention of the actual product being sold.
However if the Nielsen Wire study is correct in assuming that people are buying smart phones because of their extra features then the ads with the most information regarding their product may be the most effective. This ad grabbed my attention the most out of the entire ad campaign for the HTC Droid Bionic simply because of what it said the phone could do.
